在民族对话中，种族不公正席卷了整个国家乔治·弗洛伊德死于警察之手前副总统乔·拜登的竞选团队希望通过一个新的数字广告来激发不同的年轻选民的支持，该广告聚焦于国家在经历挫折后的进步历史。
这个广告，叫做”进步“使用了拜登上周在费城演讲中的部分内容，他在演讲中谈到了全国范围内的系统性种族主义，并叠加了最近全国范围内寻求彻底改变国家警察系统的抗议图片。
“这个国家的历史告诉我们，在一些最黑暗的绝望时刻，我们取得了一些最大的进步。第13、14、15次修订是在内战之后。世界历史上最大的经济增长源于大萧条。《1964年民权法案》和《1965年投票权法案》是在布尔·康纳的恶狗的足迹中诞生的，”广告开始，使用了拜登上周二演讲的音频，伴随着充满希望的音乐。
“这不仅仅是说说而已。我们以前谈过。我们以前有过抗议。让我们发誓，这最终将成为一个采取行动扭转系统性种族主义的时代，进行早就应该进行的具体变革，”拜登说。他后来补充说，如果当选，他将成立一个国家警察监督委员会，审查雇佣和培训做法，并在必要时改革这一制度。
“这需要一代人的努力。如果我们团结一致，最终成为一个美国，我们将比以前更加强大，”拜登总结道。
该广告首先与美国广播公司新闻频道分享，将在全州范围内的脸书、Instagram、YouTube和Snapchat上播放，在包括亚利桑那州、佛罗里达州、密歇根州、北卡罗来纳州、宾夕法尼亚州和威斯康星州在内的战场州播放，特别针对年轻的美国人——这是竞选团队在11月前关注的一个“关键选区”。
最近几天，该活动加大了在线支出，仅本周一周，就有超过500万美元花在了脸书广告上，这个数字超过了该活动前11个月在该平台上的总支出。
自6月1日以来，该活动还在谷歌广告上花费了100万美元，并在他们的电子邮件列表中增加了100多万个名字。
“从昨天到今天，有120万新用户加入了我们的电子邮件列表....6月1日，“罗布·弗莱厄蒂，拜登的数字导演推特周一，注意到在线互动显著增加。
民主党总统候选人、前副总统乔·拜登在德尔多佛的一场活动中发表讲话。，2020年6月5日，星期五。
自去年4月发起竞选以来，拜登一直试图与唐纳德·特朗普(Donald Trump)总统形成鲜明对比，批评他在白宫期间使用煽动性和分裂性语言的习惯，并宣传自己是一个团结的人物。
拜登试图利用当前全国各地抗议活动背后的能量，自3月中旬以来第一次重返实体竞选活动，活动和言论的重点是解决困扰该国的愤怒和沮丧情绪。
吸引年轻、多样的选民是高级竞选官员在一份五月与记者通话注意到该团体是拜登团队计划在大选中关注的三个选区之一。
这也是拜登在初选中努力争取的一个群体，投票集团很大程度上倾向于进步派参议员伯尼·桑德斯，而不是前副总统。
最新的新闻美国广播公司新闻-华盛顿邮报民意调查显示了推定民主党提名人仍在努力争取集团的支持。根据5月下旬的民意调查，18至29岁的大多数选民对这位前副总统持反对意见。
离选民投票还有不到五个月的时间，拜登的团队正在加大努力，在基本上虚拟的竞选活动中接触年轻选民。拜登最近发起了“46人联盟”(League 46)，这是一项旨在动员学生、年轻专业人士和年轻民选官员并赋予他们权力的举措，并在本周早些时候录制了一段视频信息，向2020届毕业生发布。
除了新的广告，竞选团队还计划在上周投资宣传拜登虚拟市政厅的视频片段，这些视频片段由年轻的非洲裔美国领导人、学生和活动人士分享。这次谈话强调了拜登在弗洛伊德死后缩小种族财富和收入差距以及实现警察改革的计划。
Biden targets young voters amid anger over racial inequality in new digital ad
Amid the national conversation on racial injustices engulfing the nation following thedeath of George Floyd at the hands of police, former Vice PresidentJoe Biden'scampaign is hoping to galvanize support among diverse, young voters with a new digital ad focused on the country's history of progress in the wake of setbacks.
The ad, called "Progress," uses portions of Biden's remarks from a speech in Philadelphia last week addressing systemic racism across the country, overlaid with images of recent protests across the nation seeking sweeping changes to the national policing systems.
"The history of this nation teaches us that in some of our darkest moments of despair, we've made some of our greatest progress. The 13th, 14th, 15th amendments followed the Civil War. The greatest economic growth in world history grew out of the Great Depression. The Civil Rights Act of 1964 and Voting Rights Act of 1965 came in the tracks of Bull Connor's vicious dogs," the ad begins, using audio from Biden's address last Tuesday, with a swell of hopeful music.
"It will take more than talk. We've had talk before. We've had protests before. Let us vow to make this, at last, an era of action to reverse systemic racism with long overdue and concrete changes," Biden said, later adding that if elected, he would create a national police oversight commission to review hiring and training practices and reform the system when necessary.
"It's going to take the work of a generation. If we stand together, finally as one America, we'll rise stronger than we were before," Biden concludes.
The ad, shared first with ABC News, will run statewide on Facebook, Instagram, YouTube and Snapchat, in battleground states including Arizona, Florida, Michigan, North Carolina, Pennsylvania and Wisconsin, targeting in particular young Americans -- a "key constituency" the campaign is focusing on ahead of November.
The campaign has stepped up its online spending in recent days, with more than $5 million dollars spent on Facebook ads this week alone, a sum that outpaces its total spending on the platform for roughly the first 11 months of the campaign.
Since June first, the campaign spent $1 million on Google ads as well, and added more than a million names to their email list.
"1.2 million new people joined our email list between yesterday and....June 1st," Rob Flaherty, Biden's Digital DirectortweetedMonday, noting the significant uptick in online engagement.
Democratic presidential candidate, former Vice President Joe Biden speaks during an event in Dover, Del., Friday, June 5, 2020.
Since launching his campaign last April, Biden has sought to draw a strong contrast with President Donald Trump, criticizing his habit of using incendiary and divisive language during his time in the White House, and pitching himself as a unifying figure.
Biden has tried to capitalize on the energy behind current protests across the country, emerging back on the physical campaign trail for the first time since mid-March, with events and remarks focused on addressing the anger and frustration gripping the country.
The push to appeal to young, diverse voters was a priority laid out by senior campaign officials on acall with reporters in May, noting the group was among three constituencies Biden's team plans to focus on in the general election.
It's also a group that Biden struggled to win over in the primary race, with the voting bloc largely preferring progressive Sen. Bernie Sanders to the former vice president.
The latestABC News-Washington Post pollshows thepresumptive Democratic nomineeis still struggling to win over the group. The majority of voters ages 18 to 29 hold an unfavorable opinion of the former vice president, according to the poll from late May.
With less than five months to go until voters cast their ballots, Biden's team is ramping up its efforts to reach young voters in a campaign trail that remains largely virtual. Biden recently launched League 46, an initiative to mobilize and empower students, young professionals and young elected officials, and recorded a video message delivered to the Class of 2020 earlier this week.
Along with the new ad, the campaign also plans to spend money boosting video clips from Biden's virtual town hall with young African American leaders, students and activists last week. The talk highlighted Biden's plans to close the racial wealth and income gap and achieve police reform following Floyd's death.
