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好市多在中国开第一家店,疯狂的人群迫使它提前关门

2019-08-30 10:13   美国新闻网   - 

 

好市多周二在上海开设了其在中国的第一家门店,但这家受欢迎的美国大卖场闵行区分店的人太多,不得不提前关门。

“商店挤满了人,”好市多给俱乐部成员发短信。“为了给你提供更好的购物体验,好市多将在下午暂停营业。请不要来。”

Overcrowded Costco

2019年8月27日,上海开店当天,人们参观了好市多在中国的第一家门店。

警方还被迫介入并监控商店内外的“拥挤交通”——发布一份关于三小时等待时间的声明,并拍摄商店的照片拥挤的停车场。

“当地警方将协助改善该地区的交通状况,以减少对我们邻居的干扰,我们还改善了内部客流系统,”好事多说。“在接下来的一周,我们希望我们的会员在访问前检查一下那里的短信——如果我们接近最大容量或等待时间过长,我们会通知您。”

好市多周三道歉中国社交媒体网站微信,称将对商店一次允许的顾客数量实行2000人的限制。

然而,这一事件并非没有先例。今年1月,当美国食品连锁店Shake Shack在中国大陆开设第一家分店时,上海也面临着类似的问题——据路透社报道,汉堡牛排馆潜伏在那里,利用那些厌倦排队的人。

商店关门前,一些购物者上了推特,看起来既震惊又开心。

其他人对出售的物品表示着迷。除了人们可能会在好市多找到的标准食品和家居用品,上海似乎还提供从名牌手袋到高端化妆品的一系列奢侈品。

在商店里,消费者挤满了过道,并因长长的队伍和日益减少的供应而发生争吵,彭博资讯报道。这家商店的年会员费约为28美元,远低于美国好市多会员的50美元。

好市多(仅次于美国最大的实体零售商沃尔玛)于1983年在西雅图开设了第一家分店。从那以后,该公司已经扩展到其他地区,包括加拿大、墨西哥、欧洲、日本和澳大利亚,现在还有中国。根据好市多网站,它是“在不到六年的时间里,第一家销售额从零增长到30亿美元的公司。”

这家大型连锁店周二也成为头条新闻,因为它关闭了食品法庭4岁的生日聚会。

COSTCO OPENS FIRST STORE IN CHINA, FRENZIED CROWDS FORCE IT TO CLOSE EARLY

Costco opened its first store in China in Shanghai Tuesday, but crowds at the Minhang district branch of the popular U.S. big box store were so big it was forced to close early.

"The store has been clogged up with crowds," Costco texted club members. "To provide you with better shopping experience, Costco will suspend business in the afternoon. Please don't come."

Overcrowded Costco

People visit the first Costco outlet in China, on the stores opening day in Shanghai on August 27, 2019.

Police were also forced to step in and monitor the "heavy traffic" both inside and outside of the store—issuing a statement about the three-hour wait time and snapping pictures of the packed parking lot.

"Local police will assist in improving traffic in the area, in order to lessen the disturbance to our neighbors, and we have improved our internal guest flow system," Costco said. "During the upcoming week, we'd like to ask our members to check there SMS before visiting—we will notify you if we are nearing maximum capacity or if there are long wait times."

Costco apologized Wednesday on Chinese social media site WeChat, saying it will enforce a 2,000-person cap on the number of customers permitted in the store at one time.

The incident is not without precedent, however. Shanghai faced a similar issue in January, when U.S. food chain Shake Shack opened its first location in the country's mainland—and where according to Reuters, burger scalpers lurked to take advantage of those fed up with standing in line.

A few shoppers took to Twitter before the store closed, appearing both shocked and amused by the frenzy.

Others expressed fascination at the items being sold. In addition to the standard food and home supplies one might expect to find in Costco, the Shanghai location appeared to offer an array of luxury products from designer handbags to high-end cosmetics.

Inside the store, consumers flooded the aisles and got into altercations over long lines and dwindling supply, Bloombergreported. Annual membership for the store cost about $28, far less than the $50 charge for a Costco membership in the United States.

Costco (which trails behind only Walmart as America's largest brick-and-mortar retailer), opened the doors to its first location in Seattle in 1983. Since then, the company has expanded to other territories including Canada, Mexico, Europe, Japan and Australia, and now, China. According to the Costco website, it was the "first company ever to grow from zero to $3 billion in sales in less than six years."

The large-scale chain also made headlines Tuesday, for shutting down its food court for a 4-year-old's birthday party.

 

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