必胜客和凯洛格联手莫宁斯塔农场品牌测试比萨饼爱好者对该品牌的新的，以植物为基础的意大利式“香肠”的反应Incogmeato。
从10月23日星期三开始，快餐连锁店将出售Incogmeato在亚利桑那州凤凰城的一个商店里，在有限的时间里享用它的花园特色披萨。
"Incogmeato凯洛格离家出走公司总裁温迪·戴维森在一份声明中说雅虎金融。“必胜客是这一领域的创新领导者，我们很高兴与他们合作开发出美味的、有史以来第一种植物比萨来满足什么需求灵活主义者今天正在寻找。"
必胜客也通过使用一个更小、更圆的比萨饼盒子来减少浪费。这项创新源于与Zume，一家披萨递送公司，旨在食品行业实施可持续的实践。盒子也是compost的变形，根据市场观察。
雅虎财经指出，除了走向绿色，新设计还承诺提供更好的用餐体验。
必胜客首席客户和运营官尼古拉斯说:“这个革命性的圆形盒子是两年旅程的结果，是我们迄今为止推出的最具创新性的包装。”Burquier在一份声明中说。“圆盒子的设计是为了让我们的产品味道更好——提供更热、更脆的比萨饼。这是一个双赢的局面——它将改善我们客户的比萨饼就餐体验，并简化我们团队成员的操作体验。”
2018年6月29日，路易斯安那州什里夫波特的必胜客店。
根据边缘比萨饼盒子的传统方形是由于较低的生产成本(它们可以由单片折叠纸板制成)。发明家以前曾试图把公众吸引到圆形盒子上——比如约翰·哈维2004年的作品"新闻“还有苹果公司的专利设计——迄今没有多少成功。
必胜客现在加入了越来越多寻求绿色的其他快餐巨头的行列。如同CNN据商业报道，在纽约成功进行产品测试后，邓金将于11月在全国范围内推出其超越肉类早餐三明治。汉堡王宣布，经过一个月的测试，它将在全国范围内推出它的《不可能的华勃》。该店还报告称，根据美国食品和药物管理局的一项研究，去年美国植物性食品的销售额增加了11%植物性食品协会和好食品研究所。
该研究进一步得出结论，2017年4月至2019年7月，植物性食品销售额增长了31%，而食品总销售额保持不变，这使得植物性食品协会高级主任朱莉·埃米特称其为“增长引擎”据该协会称，美国植物性食品的市场目前超过45亿美元。
限量版花园比萨配有Incogmeato顶层和圆形盒子售价10美元。所有收益将归亚利桑那州前锋总部位于凤凰城的可持续发展非营利组织。
PIZZA HUT GOES GREEN WITH 'INCOGMEATO' SAUSAGE, ECO-FRIENDLY BOX
Pizza Hut is teaming up with Kellogg's MorningStar Farms brand to test pizza lovers' reaction to the brand's new, plant-based Italian-style "sausage" called Incogmeato.
Starting Wednesday, October 23, the fast-food chain will sell the Incogmeato on its Garden Specialty Pizza for a limited time—at a single store location in Phoenix, Arizona.
"Incogmeato is a new-to-the-world brand created to challenge convention on delicious plant based food," said Kellogg Away from Home President Wendy Davidson in a statement, as reported by Yahoo Finance. "Pizza Hut is the innovation leader in its category and we are excited to partner with them to develop a tasty, first-ever plant-based pizza to satisfy what flexitarians are seeking today."
Pizza Hut is also cutting back on waste by using a smaller, rounder pizza box. The innovation came out of a partnership with Zume, a pizza delivery company that aims to implement sustainable practices in the food industry. The box is also compostable, according to Market Watch.
In addition to going green, the new design promises a better dining experience, Yahoo Finance noted.
"This revolutionary round box—the result of a two-year journey—is the most innovative packaging we've rolled out to date," Pizza Hut Chief Customer and Operations Officer Nicolas Burquier said in a statement. "The round box was engineered to make our products taste even better—by delivering hotter, crispier pizzas. This box is a win, win—it will improve the pizza-eating experience for our customers and simplify the operating experience for our team members."
Pizza Hut store in Shreveport, Louisiana on June 29, 2018.
According to The Verge, pizza boxes' traditional square shape is due to lower production costs (they can be made from a single sheet of folded cardboard). Inventors have previously attempted to win the public over to round boxes—such as John Harvey's 2004 creation, the "Presseal" and a design patented by Apple—without much success so far.
Pizza Hut now joins the growing list of other fast-food giants looking to go green. As CNN Business reported, Dunkin' will be unveiling its Beyond Meat breakfast sandwich across the country in November after a successful product test in New York City. Burger King announced that it would make its Impossible Whopper available nationally after just one month of testing. The outlet also reported that plant-based food sales in the U.S. have increased 11 percent in the last year, according to a study by the Plant Based Foods Association and the Good Food Institute.
That study further concluded that plant-based food sales grew 31 percent between April 2017 and July 2019 while total food sales remained flat, leading Plant Based Foods Association senior director Julie Emmett to call them "a growth engine." According to the association, the market for plant-based foods now tops $4.5 billion in the United States.
The limited-edition garden pizza with Incogmeato topping and round box will sell for $10. All proceeds will go to Arizona Forward, a Phoenix-based sustainability nonprofit organization.
