当这个品牌第一次宣布时,任何喜欢早餐吃全麦松子的人都可能会心烦意乱产品短缺。但是现在谷物通道的尽头有一盏灯。
在购物者转向社交媒体抱怨库存不足后,后消费品牌公司周四宣布,“葡萄坚果将在3月中旬正式满负荷装运”。
葡萄坚果品牌经理克里斯汀·德洛克(Kristin DeRock)说:“我们认识到,葡萄坚果的暂时短缺让粉丝们感到沮丧,因为葡萄坚果是一种独一无二的谷物,市场上没有其他谷物像它一样。”“我们现在承诺的返回日期比预期的要早。我们增加了产量,在接下来的55天里,我们将全力以赴地完成51项任务。我们现在预计,到3月中旬,库存将回到健康水平。”
当短缺首次出现时,波斯特向消费者保证,松脆的集群“没有停产”,生产计划的调整使得订单难以满足。
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该品牌在其Facebook页面上宣布了一项抽奖活动,称“作为道歉的象征,葡萄坚果为粉丝提供了成为10人之一的机会,赢得一年的免费葡萄坚果”。
任何参加抽奖的人在谷类食品回来时也会得到通知,并收到一张优惠券,价值1.5美元。
还有更好的消息:葡萄和坚果似乎都还可以买到(尽管有名字,但这种谷物不是由任何一种成分制成的)。
葡萄坚果是最近一种因大流行而面临短缺的消费者包装商品,其中包括克洛克斯卫生纸湿巾。
There's a light at the end of the cereal aisle for Grape-Nuts fans
Anyone who enjoys the whole-grain crunch of Grape-Nuts for breakfast may have been distraught when the brand first announceda product shortage. But now there's a light at the end of the cereal aisle.
Post Consumer Brands announced Thursday that "Grape-Nuts will officially be shipping at full capacity by mid-March" after shoppers turned to social media complaining about a lack of inventory.
"We recognize that the temporary Grape-Nuts shortage has been frustrating to fans given that Grape-Nuts is a one-of-a-kind cereal and there is no other cereal like it on the market," Kristin DeRock, Grape-Nuts brand manager, said. "We are now committing to an earlier-than-anticipated return date. We ramped up production and are running full swing 51 out of the next 55 days. We now expect to be back to healthy inventory levels by mid-March."
When the shortage first struck, Post assured consumers that the crunchy clusters had "NOT been discontinued" and that the adjustments in production schedules made it difficult to fill orders.
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"As a token of apology, Grape-Nuts is offering fans the chance to be one of 10 people to win free Grape-Nuts for a year," the brand said, announcing a sweepstakes on its Facebook page.
Anyone who joins the sweepstakes will also be notified when the cereal is back and receive a coupon for $1.50 off their purchase.
And here's more good news: Grapes and nuts are both seemingly still available (the cereal is not made of either ingredient despite its name).
Grape-Nuts were the latest consumer-packaged good that has faced shortages as a result of the pandemic, which has included Clorox wipes to toilet paper.